Newsletters

Being the new kid on the block is not easy. Forever New has been around since 1975 and has always had the "luxury" fabric care wash image, as you will never see FN in Wal-Mart or Target stores. You will find us in Macy's, Sak's, NM and upper end stores only. From the beginning I was told that my customer base was all the smaller and medium size retailers. After giving this alot of thought, I realized the way "my retailers" do business and their concerns are certainly different than the big department stores.

After digging through years of newsletters sent out via USPS, I decided there was no way I was going to rearrange the same old copy on a clean sheet of paper, fold it, put a stamp on it and send it as they have the last 35 years.

My roll as sales person is not unlike yours, as we have the same goals in mind. Let's discuss some of the issues of doing business in today's economy.

Some of the areas I have been delving into are: how to attract new customers, how to keep current customers, how to display products and keep a trim advertising budget, teach your staff to up sell, laundry tips and the list goes on.
There have been a few websites, which I really are meant to help small and medium retails, so I will share them with you. My intent is a place we can get to know each other and share information and solutions to problems, not just hear about Forever New.  If you have any ideas, please leave me a comment.