Do you want fries with that?

Now that the holidays are over we have time to regroup and fine tune our sales skills. I am sure I am not telling you anything new....so think of this as a reminder.

One really has to work hard to get new customers and it is wonderful when we do, but it is less expensive and time consuming to increase revenue by increasing the sales to your existing customers.

We are in the era of the add-on or plus-sale.  

Not long ago I asked a sales person how the product was selling and, she replied, not very well. I asked if they had samples to give out or did they suggested it as an ad on sale. Her rely was, “Oh no, I don’t want to be pushy and we don’t have samples, it is just sits on the shelf.”

Do you or your sales people regularly suggest add on items to enhance the value of the purchase? This helps build trust and loyalty that results in increased/repeat sales.

Be it… “Wow! That dress looks really great on you and I have the perfect necklace to go with that neckline.” or “You are going to love your new bra and panties! You really should consider purchasing Forever New to keep it looking like new for years to come.  We all swear by it and use it ourselves.”

Forever New samples are a great add on or reward for purchase.

Next post more about samples.