New customers always ask me for suggestions for the first order. My reply is they buy 1 case of product and at least 200 sample packs and stress the importance of handing out samples and chatting up the product.
Our most successful customers are those who:
- Use the product themselves .
- Are educated in the product and garment care.
- Give out samples to encourage purchase and add value to the sale. (Many stores give or sell a sample with every purchase.)
- Suggest product at point of sale.
I work with only the small and medium retailers, not the department stores. My largest customer is an online only retailer, who said it took her 3 years to get people hooked on the product, and now she is purchasing over $23000.00 of product from us. There are good margins and a small footprint in all of our products.
There are brick and mortar stores doing the same thing, but it due to the dedication and persistance of the sales staff. In this economy we can not be lazy about getting those add on sales and providing top notch customer service to build a loyal customer base.
Below is a list of articles about sampling and how effective it can be.
Make more Money by Giving away Free Samples
Free samples: give and you shall receive
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