June 10, 2011

How to Promote and Sell Forever New Products

Forever New customers are a very loyal group of people. To build a good customer base for the product it is necessary to get them to try the product by buying a bottle or giving them samples. (We manufacture the little .33 oz packets so you can use them to build your business, they really are not travel packs.)

This is not a product that jumps into the hands of the customer. We are not well known as we do not advertise and, as we are selective where we put our products. We are considered a premium luxury product.


You and your staff need to build the clientele:
Chat it up!
Endorse the product by using it yourself.
Know why the product is different and effective. (Train your staff.)
Consistently present the product and literature with every purchase.
Give the product importance by making it visible.
  • Incorporate the bottles in your displays or in one large prominent display.
  • Put small signs in the dressing rooms.
  • Suggest it when you have resistance to the price of garments, as a $100 bra. This will prolong the life of the bra.
  • Give a sample to add value to the purchase and say “thank you”.
  • Use the little stickers we provide for hang tags and packages that say you recommend the Forever New to prolong the life of the garment.

Forever New products can make you money.
  • An online store purchased $26,000+ last year and is past that already this year and it is only June. She consistently put a sample in every order for several years.
  • A Chicago area customer, who started in March, has already purchased over $4000.00. The store owner does not want any customer to leave without a bottle!
  • The small and medium retailers outsell the “big” stores in their area.
There are many more examples I could give you!

How to save money to apply to your bottom line.
  • Take advantage of our twice a year sales to get discounts.
  • Take advantage of our discounted shipping rates by ordering in quantity.
  • Pay by credit card to get an extra 2% off the purchase total.
  • Take advantage of our co op advertising program. Earn 5% of your purchased total for the previous 12 months, with proof of ad. This amount can be applied to your balance.
  • Encourage your staff to use our Sales Incentive Rewards program to earn a bit of cash.

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