Samples and Increasing Revenue

Yes, we have had samples packs for alot of years because we know if you can get a person to try it, they will get hooked.

New customers always ask me for suggestions for the first order. My reply is they buy 1 case of product and at least 200 sample packs and stress the importance of handing out samples and chatting up the product.

Our most successful customers are those who:

• Use the product themselves .
• Are educated in the product and garment care.
• Give out samples to encourage purchase and add value to the sale. (Many stores give or sell a sample with every purchase.)
• Suggest product at point of sale.

I work with only the small and medium retailers, not the department stores. My largest customer is an online only retailer, who said it took her 3 years to get people hooked on the product, and now she is purchasing over $23000.00 of product from us. There are good margins and a small footprint in all of our products.

There are brick and mortar stores doing the same thing, but it due to the dedication and persistance of the sales staff. In this economy we can not be lazy about getting those add on sales and providing top notch customer service to build a loyal customer base.

Below is a list of articles about sampling and how effective it can be.
Make more Money by Giving away Free Samples
Free samples: give and you shall receive

How to Make Money Giving Away Free Samples

Free Samples and Giveaways Attract New Business

Out with the old and In with the New....Forever New!

The last 5 - 6 mos. have gone really fast at my new job with Forever New International. My positon is: sales, customer service, marketing, graphics arts and toilet paper roll changer. As with many small companies, employees wear alot of hats. I love it all and most of all I want to see my customers prosper.

We sell a high end, luxury, fabric care products. I like to joke, gezzz it is only soap, but soap is not just soap. The 4 products are absolutely amazing and if you actually try them out over a period of time you will see.

As with any cleaning product, once may not be enough and sometimes it is good to soak overnight instead of whishy washy 3-5 minutes. You really need to give any product time to work. My new bras only need 5 minutes, but my old bras need a few soakings to get all the "gunk" from the old products out. It took a few washing before I believed Forever New had rejuvenation properties.

The purpose of this blog is to share info that is pertinent to the small and medium size retailers, who I have the honor to work with in my position. I really believe there are alot issues that can be addressed and we can learn alot by sharing our ideas and stories. I love sales and helping people, so do alot of reading and have found a wealth of sites that you might be able to use to improve business.